Guess they better not use the 6ft tapes.
You know that bald guy looks like me.
At one time some folks got inebriated in a bar and drag raced their tape measures. You hooked the hook on the edge of the bar and pulled the housing back to a given length and then released them on a signal. As the spring rewound, the tape the housing scooted across the bar. For some weird reason this madness caught on and there was an organization devoted to this "racing". Folks would mount axles on their tapes and use precision bearings on the wheels. Or marketing department caught wind of this racing "circuit" and had us in engineering and tool room build a "factory" racer. We hopped up the spring, and tweaked the axles and bearings and sent the thing off to the races.
The cartoon is not all that far-fetched. People can get very competitive over the darndest things, especially when alcohol is involved!